There’s no doubt that GenAI is a powerful new capability. The question is: how and where can it be deployed to best effect?

In this Research Note, we review how GenAI is being incorporated by CSPs into the BSS/Digital Experience space, the impact it is already having on some conventional wisdom and business practices, and where telcos are exercising caution.

We also highlight some of the GenAI-infused offerings from leading software vendors on the show floor at MWC24: Amdocs, Salesforce, CSG, Netcracker and Totogi.